"Chef Therapy"
An editorial exploring the kitchen as a place for introspection. Through the figure of Chef Francesco, the series draws on psychoanalytic and surrealist cues: ritual, repetition, control, and release.
Taste becomes both a sensory and emotional language, connecting food and fashion through subjectivity.
Taste becomes both a sensory and emotional language, connecting food and fashion through subjectivity.
Photography & Creative Direction: Raffaella Bichiri - Styling: Louis Barry - Hair and MUA: Madhura Dixit - Talent: Chef Francesco Sarvonio
Research deck and mood boards
_________________________________________________________________________________________
"Through Her Eyes"
This fashion editorial project explores how we each see the world in our own way. It takes inspiration from the experience of visual impairment, showing that seeing differently can also mean seeing more deeply. Through soft focus, texture, and colour, it shows how beauty can be felt as much as seen, and being different can be exciting and powerful.
Photography, Creative Direction & Styling: Raffaella Bichiri - Hair and MUA: Madhura Dixit - Talent: Laura @Tess Management
Research deck and mood boards
_________________________________________________________________________________________
"The Smell of Water"
Speculative AI-generated image campaign for a virtual fragrance brand exploring water’s odourless nature through visual storytelling. The project constructs a fashion narrative that imagines how water might smell in its three different forms: sea, river, and ice.
Creative Direction, Branding & Prompts: Raffaella Bichiri - AI Image Generator: Mid Journey
Research deck and mood boards
_________________________________________________________________________________________
Paris Georgia SS25 fanzine & Campaign Development
Plan, develop and produce a multimedia Fashion Communication Campaign for fashion brand Paris Georgia, exploring commercial and editorial concepts, and offering original and creative solutions consistent with the brand.
Creative Direction, strategy & Graphics: Raffaella Bichiri - Talents: Stacey O'Gorman, Ocean & Cho @J'Adore Models
Research and campaign strategy
